About
About YSource
YSource is a UK generative engine optimisation agency, not a recruitment firm.
Built by people who watched search change
YSource started because the questions buyers used to type into Google were quietly moving into ChatGPT, Perplexity and AI Overviews — and the businesses being recommended in those answers were rarely the best ones. They were simply the easiest for a model to read, verify and quote.
We fix that. We map the questions your buyers actually ask, find where the models get you wrong, and rebuild the evidence trail until you are the answer.
How we work
One channel, done properly
We do not run ads, build websites or manage social. Generative engine optimisation is the entire business, which is why we can move faster than a full-service agency learning it on your budget.
Reporting you can argue with
Every month you get the raw prompt set, the model responses and the citation log. If a number moves, you can see the answer that moved it.
Small book of clients
We cap the number of active accounts per sector so we are never optimising two competitors for the same question.
Founder
YSource was founded by Zain M. on LinkedIn (opens in a new tab). Get in touch at info@ysourcetalent.com.