Case study
Helping a Liverpool Surveyor Get Found on Google, Maps and AI Search
ASG Consulting went from almost no search traffic and no AI visibility to being cited by Gemini and Google AI Mode, in 45 days.
- Client
- ASG Consulting
- Area
- Liverpool & the North West
- Timeframe
- 45 days
- Services
- GEO, SEO, Google Maps
Results at a glance
- 1,400+Appearances in Google's AI answers
- 22Searches where ASG shows in Google AI Mode
- 6Pages cited by AI tools, including Gemini
- 8 → 35Keywords ranking on Google
- 12Searches on page 1 of Google Maps
- +237.5%Calls from Google Maps vs last year
The starting point
ASG Consulting are qualified surveyors working across Liverpool and the North West. Their work was solid, but their online presence hadn't caught up.
When we started, the website ranked for around 8 search terms, Google traffic was close to zero, and the site wasn't visible to AI tools. People searching for a surveyor in Liverpool were mostly finding other firms.
What we did
- 1
Sorted the technical basics
We improved site speed, fixed broken pages and added the behind-the-scenes code that helps Google understand each page. The site now scores 95/100 for speed on desktop and 100/100 for SEO.
- 2
Rewrote the pages around real searches
We researched what people actually type into Google, such as "homebuyer survey Liverpool" and "RICS Level 2 survey", and updated the homepage and all 12 service pages to match. We also added a dedicated Homebuyer Survey page and published 34 blog articles.
- 3
Built out the Google Maps listing
We optimised ASG's Google Business Profile: description, categories, services, photos, service areas and regular posts. For a local surveyor, this is where a lot of phone calls come from.
- 4
Made ASG visible to AI search (GEO)
More people now ask AI tools like ChatGPT and Gemini for recommendations instead of searching Google. We made sure every major AI tool can access and understand ASG's site, added a plain summary of their services for AI to read, and set up every service page so AI tools can easily pull out the facts.
- 5
Strengthened their presence across the web
We completed 298 listings and links, including 91 business directories such as Yell, Yelp and Trustpilot, so ASG's details are consistent everywhere. The number of websites linking to ASG went from around 80 to 187.
The results
AI search (GEO)
In 45 days, ASG went from no presence in AI search to being featured in AI answers. Their site has appeared over 1,400 times in Google's AI answers, and shows up in Google AI Mode for 22 different searches, including "homebuyer report Liverpool" and "RICS Level 2 survey Liverpool". ASG's pages are now being cited as a source by Gemini, Google AI Overviews and Google AI Mode.
Google search
ASG now shows on page 1 of Google for more than 40 local searches, including "homebuyer survey Liverpool", "RICS Level 2 survey Liverpool", "structural engineers Liverpool" and "employers agent Liverpool". In the first month of tracking, the site appeared in search results over 22,000 times and received 227 clicks.
Google Maps
The listing now shows on page 1 of Google Maps for 12 key searches. Compared with the same period last year, phone calls were up 237.5%, website clicks up 97.4% and direction requests up 20.9%. For searches like "homebuyer survey Liverpool", ASG now appears in both the map results and the normal results on the same page.
“We're getting more calls than ever.”
Why it matters
Local searches are smaller in number, but they're the right ones. Fifty searches a month for “homebuyer survey Liverpool” is fifty people close to booking a survey.
What's next
The groundwork is in place. Next is moving key searches into the top 3, building up Google reviews, and getting ASG mentioned by name in AI answers.
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